Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
Fei Gao,Xuanming Su
2017 · DOI: 10.1287/mnsc.2016.2473
Management Sciences · 628 Citations
TLDR
A stylized model where a retailer operates both online and offline channels is built and it is found that in a decentralized retail system where store and online channels are managed separately, BOPS revenue can be shared across channels to alleviate incentive conflicts.
