Omni-Channel Retail Capabilities: An Information Systems Perspective
Omni-Channel Retail Capabilities: An Information Systems Perspective
Sabiölla Hosseini,Maximilian Röglinger,Fabian Schmied
2017 · DBLP: conf/icis/HosseiniRS17
International Conference on Interaction Sciences · 19 Citations
TLDR
This framework is an initial attempt to structure the field of omni-channel IS capabilities and is grounded on a structured review of the academic literature, practitioner publications, and an online survey involving global retailing experts.
