NECESSITY AND CHALLENGES OF DIGITAL TRANSFORMATION IN PUBLIC ADMINISTRATION

In the contemporary context, the call for digital transformation resonates widely, especially in Public Administration (PA). The goal of digital transformation in PA is to improve public service delivery, enhance government efficiency, and effectively engage citizens. This involves implementing E-Government Services, digital platforms, data-driven decision-making, and open data initiatives. The exploration is centred around key questions regarding value creation, extending the value proposition, incorporating human-cantered innovation, designing an adaptable organization, and identifying digital capabilities at various levels. The assessment includes investigating the impact of digitalization on public services, enhancing the value proposition in the digital future, integrating human-cantered innovation, designing an organization responsive to ongoing changes through digitization, and identifying necessary digital skills. M-Government initiatives, robust cybersecurity measures, and collaboration with the private sector contribute to streamlined processes, fostering citizen engagement. The transformative endeavour is organized around three pillars: Performance, Organizational dynamics, and Collaboration, addressing digitization's potential to generate value, strategies for future value propositions, innovation integration, adaptable organizational design, and essential digital capabilities across organizational levels. The overarching aim is to make government services accessible, efficient, and responsive in the digital age, the opinions of young students, future employees, and promoters of digital transformation are interesting!