Moderating effects of situational characteristics on impulse buying
Moderating effects of situational characteristics on impulse buying
H. Chang,R. Yan,M. Eckman
2014 · DOI: 10.1108/IJRDM-04-2013-0074
175 Citations
Moderating effects of situational characteristics on impulse buying
H. Chang,R. Yan,M. Eckman