Misaligned perceptions: Reverse effect of agricultural product brand image on consumer purchase intentions
Misaligned perceptions: Reverse effect of agricultural product brand image on consumer purchase intentions
Xinwei Liu,Xiaoyang Qiao,Xiaotian Liu,Maowei Chen
2025 · DOI: 10.1016/j.jrurstud.2025.103739
Journal of Rural Studies · 1 Citations