Micro-drama in the Digital Era: An Analytical Overview of the Emerging Micro-drama Industry

The micro-drama entertainment industry, often referred to as micro-dramas or duanju, has emerged as a major force in the global digital media ecosystem, driven by mobile-first consumption and algorithm-driven platforms. Originating in China, the format now attracts billions of viewers and is rapidly expanding internationally. This paper adopts a literature review approach, synthesizing recent academic research, industry reports, and case studies to explore the evolution, production practices, technological integration, and economic significance of micro-dramas. The study examines key aspects, including market growth trends, narrative structures, labor-related implications, and the role of artificial intelligence in streamlining content creation and personalisation. The paper concludes that micro-dramas represent more than a temporary trend; signaling a structural shift in digital entertainment. The findings suggest that while the format offers immense commercial potential and opportunities for creative innovation, it also faces challenges such as content homogenization, intellectual property disputes, and labor-related concerns. The review further highlights that technological advancements, particularly in AI-driven workflows and interactive storytelling, will play a critical role in shaping the industrys future trajectory.