Measuring the efficiency of trade shows: A Spanish case study
Measuring the efficiency of trade shows: A Spanish case study
Pilar Alberca-Oliver,Ainhoa Rodriguez-Oromendia,Laura Parte-Esteban
2015 · DOI: 10.1016/J.TOURMAN.2014.09.007
36 Citations
Measuring the efficiency of trade shows: A Spanish case study
Pilar Alberca-Oliver,Ainhoa Rodriguez-Oromendia,Laura Parte-Esteban