Managing big data in the retail industry of Singapore: Examining the impact on customer satisfaction and organizational performance
Managing big data in the retail industry of Singapore: Examining the impact on customer satisfaction and organizational performance
Song Ying,S. Sindakis,2 Authors,Jiafu Su
2020 · DOI: 10.1016/j.emj.2020.04.001
54 Citations
TLDR
It is stated that amongst the different big data analytics utilized within the retail industry of Singapore, social media analytics had been majorly answered by the participants and the feasibility of big data management analytics was clarified.