Management challenges in creating value from business analytics
Management challenges in creating value from business analytics
R. Vidgen,Sarah Shaw,D. Grant
2017 · DOI: 10.1016/J.EJOR.2017.02.023
European Journal of Operational Research · 468 Citations
TLDR
A business analytics ecosystem for organizations is presented that contributes to the body of scholarly knowledge by identifying key business areas and functions to address to achieve this transformation.