Making Ads More Relevant Innovations in Digital Advertising
Making Ads More Relevant Innovations in Digital Advertising
S. Chung
2017 · DOI: 10.1145/3077136.3096465
Annual International ACM SIGIR Conference on Research and Development in Information Retrieval · 0 Citations
TLDR
The history of digital advertising and the recent innovations in advertising technologies to make ads more relevant to individual viewer are discussed and the advanced machine learning and massive user data are explained.