Luxury brand at the cusp of lipstick effects: Turning brand selfies into luxury brand curruncy to thrive via richcession
Luxury brand at the cusp of lipstick effects: Turning brand selfies into luxury brand curruncy to thrive via richcession
Mohsin Raza,Rimsha Khalid,Sandra Maria Correia Loureirco,Heesup Han
2024 · DOI: 10.1016/j.jretconser.2024.103850
Journal of Retailing and Consumer Services · 16 Citations