Logistics and Supply Chain Management Affecting Operational Performance and Responding to Customer Needs: A Case Study of an Electronic Components Manufacturing Plant in the China Zone of Amata City Industrial Estate, Rayong

This research aimed to 1) study the relationship between general information, operational performance, and customer demand responsiveness in an electronic component manufacturing factory located in the Chinese zone of Amata City Industrial Estate, Rayong Province, and 2) study analyze the logistics and supply chain management factors that affect operational performance and customer demand responsiveness in an electronic component manufacturing factory located in the Chinese zone of Amata City Industrial Estate, Rayong Province. The sample group consisted of 400 employees from an electronic parts manufacturing factory in the Chinese zone of Amata City, Rayong, selected using a convenience sampling method. The statistics used for data analysis were descriptive statistics, including mean and standard deviation, and inferential statistics, including t-tests, one-way ANOVA, and multiple regression analysis.

The research findings were as follows: 1) Employees at an electronic parts manufacturing factory in the Chinese zone of Amata City, Rayong, with different personal factors in terms of gender, age, length of service, and income, had different levels of Operational Performance and Responding to Customer Needs. 2) The logistics and supply chain management factors that influenced the level of Operational Performance were: personnel development, inventory management, supply chain coordination, technology and information usage, and transportation route planning. 3) The logistics and supply chain management factors that influenced the level of Responding to Customer Needs were: technology and information usage, personnel development, inventory management, sustainability and environment, supply chain risk management, and transportation route planning.