Leveraging AI in E-Commerce to Boost Consumer Engagement and Foster Sustainable Business Development

This study explores the addition of Artificial Intelligence (AI) in e-commerce to improve consumer assignation and foster sustainable business development. Using a mixed-methods approach, the research employs trends analysis and word cloud (cirrus) analysis through Voyant Tools to examine the frequency and evolution of key terms related to AI, consumer behavior, and sustainability in e-commerce. The findings reveal a growing emphasis on AI-driven personalization, customer engagement strategies, and sustainable business practices, highlighting the interplay between economic growth and environmental responsibility. The study donates unique insights into how AI technologies can optimize supply chains, improve customer experiences, and promote eco-friendly practices, while also addressing ethical considerations and data privacy concerns. Despite limitations such as the restricted dataset and qualitative nature of the study, this research offers valuable perspectives on the transformative possible of AI in defining the future of e-commerce.