IT Governance and Business Strategy Alignment in the Era of Digital Transformation

In the era of digital transformation, the alignment between IT governance and business strategy has become a decisive factor in sustaining organisational competitiveness and innovation. This study explores how effective IT governance frameworks enable strategic alignment, decision-making, and value creation across enterprises navigating complex digital environments. Employing a qualitative research methodology, semi-structured interviews with IT executives, digital transformation officers, and business strategists were analysed thematically to uncover patterns linking governance mechanisms with strategic agility. The findings reveal that organisations with mature IT governance structures—characterised by clear accountability, stakeholder collaboration, and adaptive decision rights—achieve higher degrees of strategic alignment and digital integration. Furthermore, the research highlights the growing influence of data-driven governance and cross-functional leadership in fostering alignment. The study contributes to theoretical and managerial understandings of governance-strategy convergence and proposes a dynamic model for sustaining alignment amid rapid technological change. Recommendations emphasise continuous governance evaluation, stakeholder engagement, and the integration of digital maturity assessments into strategic planning.

Keywords: IT governance, business-IT alignment, digital transformation, strategy, qualitative methodology.