Issues of production management digitalization in construction

A comprehensive study of digitalization processes in managing production and economic activities of investment and construction companies has been conducted. The purpose of the study is to analyze the potential advantages, identify and systematize the key issues hindering digital technologies integration, as well as to develop ways to implement them in the specific conditions of the construction industry. The research methodology is based on a systematic analysis of scientific literature, industry reports, and expert assessments by leading experts and the use of a case method to study digital transformation practices. Key areas of digitalization have been identified, including BIM technologies for end-to-end facility lifecycle management, integrated ERP systems for resource optimization, Internet of Things technologies for monitoring and control, as well as artificial intelligence elements for predictive analytics. High initial capital costs and difficulties in assessing ROI, a shortage of qualified personnel with interdisciplinary competencies, industry conservatism, and resistance to change at all levels of management, as well as issues of compatibility and integration of heterogeneous software have been identified as the main barriers. A step-by-step model of digital technology implementation – audit, strategy, piloting, and scaling – has been proposed. The study results are useful for managers and specialists of investment and construction companies when developing and adjusting corporate digital transformation strategies, as well as when making investment decisions. The practical significance of the research lies in forming an integrated approach to the digitalization of processes that increase the competitiveness and sustainability of the construction business. The prospects of the research are related to developing adaptive models of digital maturity for investment and construction companies and assessing the impact of digitalization on the financial and economic performance of companies.