Investigating the role of attitude in technology acceptance from an attitude strength perspective
Investigating the role of attitude in technology acceptance from an attitude strength perspective
Y. Kim,Jae Uk Chun,Jaeki Song
2009 · DOI: 10.1016/j.ijinfomgt.2008.01.011
International Journal of Information Management · 287 Citations
TLDR
Empirical examination of the research hypotheses indicates that attitude toward system use fully mediates the effects of salient beliefs on behavioral intention when the attitude is strong, whereas it partially mediating the effects when the attitudes are weak.