Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing
Introduction to the Special Issue Information Technology in Retail: Toward Omnichannel Retailing
Wojciech Piotrowicz,Richard W. Cuthbertson
2014 · DOI: 10.2753/JEC1086-4415180400
International Journal of Electronic Commerce · 618 Citations
TLDR
This introduction presents the results of focus group discussions on the role of information technology in retail, new business models, and the future role of traditional stores as e-commerce advances.