Intelligent customer segmentation: unveiling consumer patterns with machine learning
Intelligent customer segmentation: unveiling consumer patterns with machine learning
Naresh Kumar
2025 · DOI: 10.1007/s43995-025-00180-7
Journal of Umm Al-Qura University for Engineering and Architecture · 8 Citations
TLDR
Customer segmentation was carried out using Recency, Frequency, and Monetary values derived from transaction records and grouped using the Bisecting K-Means algorithm, which produced more balanced and well-separated clusters, making it more suitable for the given dataset.