Influencer marketing and purchase intentions among generation Z in emerging markets: A regional consumer context
Influencer marketing and purchase intentions among generation Z in emerging markets: A regional consumer context
Jusuf Zeqiri,Kimberly Gleason,R. Todor,Florinda Zegullaj
2026 · DOI: 10.1080/13527266.2026.2667896
Journal of Marketing Communications · 0 Citations