Influence of the user's psychological factors on the online purchase intention in rural tourism: integrating innovativeness to the UTAUT framework.
Influence of the user's psychological factors on the online purchase intention in rural tourism: integrating innovativeness to the UTAUT framework.
H. Martín,Ángel Herrero
2012 · DOI: 10.1016/J.TOURMAN.2011.04.003
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