Influence of human versus AI recommenders: The roles of product type and cognitive processes
Influence of human versus AI recommenders: The roles of product type and cognitive processes
A. Wien,A. Peluso
2021 · DOI: 10.1016/J.JBUSRES.2021.08.016
146 Citations
TLDR
Three experiments show that, for hedonic products, human recommenders are more effective than AI recommenders in influencing consumer reactions toward the recommended product.