Influence of Digital Humanities and AI-Assisted Learning Tools on Final-Year Undergraduate Commerce Students in Guntur

The present study investigates the influence of Digital Humanities (DH) and AI-assisted learning tools on the academic experience of final-year Undergraduate Commerce students in Guntur. Using a quantitative research design, data were collected through a structured online questionnaire sent to 100 students (50 male and 50 female) selected through convenience sampling. The research has compared the use and effectiveness of AI tools, particularly ChatGPT and Gemini. The Technology Acceptance Model (TAM) has also been applied to assess the students’ perceptions of usefulness and ease of use. The findings reveal that ChatGPT is the most widely used and preferred tool among students due to its reliability, accessibility, and contextual accuracy. The study also reveals gender-based differences in the use of these tools: female students primarily used AI tools for conceptual understanding and exam preparation, while male students used them more for assignments and project work. Overall, 76% of participants reported that AI-assisted learning tools improved their learning pace and academic performance, and 74% preferred ChatGPT over Gemini for commerce-related subjects. The study concludes that integrating AI into DH can effectively support personalised, flexible, and student-centred learning in higher education.