IMPROVING THE BUSINESS MODEL OF A TRADING COMPANY BASED ON INFORMATION SYSTEMS

The purpose of the article is to offer recommendations for improving the business model of a trading company based on information systems. The hypothesis of the study is a logically justified assumption that the choice of an information system fully corresponding to the business processes of a company, within the framework of its business model, determines the effectiveness of its activities. Scientific novelty consists in clarifying the concept of “business model” and highlighting its main elements, based on the results of generalization and critical analysis of scientific sources on the topic of research. The article uses methods of generalization, comparison and systematization of empirical and theoretical data. The article summarizes theoretical approaches to the concept of a business model. The main elements of the business model of a modern trading company are highlighted. Methods of analyzing the company’s activities and approaches to building an effective business model are disclosed. The main elements of the business model of a modern trading company are highlighted. Methods of analyzing the company’s activities and approaches to building an effective business model are disclosed. The main components of the business model are highlighted: a model showing how a company makes a profit by creating value for consumers; The system of business processes that take place in the company, with the help of which the main activity is carried out; the place of the enterprise in the business system of the industry, reflecting how it creates added value, ensuring its development; an innovative component of the business, explaining how new products, technologies, organizational innovations will create economic value for consumers, the company itself, its shareholders and partners (interested groups). It was concluded that the strategy for building an effective business model of the company is to analyze the needs of the target audience, develop a value proposition and business processes and financial structure of activities, determine sales channels, establish relationships with customers, identify key resources and activities.