Improving Shopping Mall Revenue By Real Time Customize Digital Coupon Issue

The Improving Shopping Mall Revenue by Real-Time Customized Digital Coupon Issue project is a Java-based web application developed to enhance customer engagement and increase shopping mall revenue through personalized digital coupons. The system analyzes customer information such as shopping history, preferences, location, and ongoing store promotions to generate relevant coupon offers in real time.Unlike traditional coupon distribution methods, the proposed system delivers customized offers to the right customer at the right time, improving the effectiveness of promotional campaigns and encouraging immediate purchases. The application is developed using JSP, Servlets, JDBC, and MySQL, ensuring secure data management and efficient real-time processing.

The system includes a flexible rule-based mechanism that allows administrators to manage promotional campaigns based on customer segments, inventory, special events, and time-based offers. By providing personalized marketing and intelligent coupon distribution, the project improves customer satisfaction, increases sales, and supports better decision-making for shopping mall management.