Impact of Using Predictive Artificial Intelligence on Contract Duration

In a constantly changingbusiness environment, the integration of artificial

intelligence (AI) is becoming a fundamental direction in achieving increased revenues

and sales volumes for companies. AI and its various applications contribute to

identifying patterns in consumer choices, which at the same time contributes to the more

effective formation of marketing and sales strategies of companies. Predictive AI (AI),

which uses algorithms and data analytics to predict future trends and behavior, is now

widely developed, enabling companies to make informed decisions, and overcome

competitive challenges.The accuracy and reliability of forecasts depend on the quality

of the data that enters the system.Thus, understanding the importance of data quality is

vital for organizations seeking to take advantage of the broad capabilities of PAI. The

analysis of literary sources makes it possible to conclude that the implementation of AI

algorithms in the work of marketing departments of companies is developing widely.At the

same time, most of the known studies focus on marketing data. An important indicator

when agreeing with a company and a client is the length of the period from the

qualification of a potential buyer to the first real order.Such data in open sources is

not enough. This research aims to analyze the impact of the use of PAI on the duration

of the period of transition from the qualification of a potential client to his

conversion, that is, on the duration of the conclusion of the agreement. A study of the

impact of PAI on the duration of deals showed an increase in the time for successful

deals by 59.5% and an increase in the time to process losing deals by 62.3%.The correct

implementation and use of forecasts and PAI effectively affect various indicators of

commercial departments, including the length of the transition period from the

qualification of a potential client to his conversion.Thanks to the use of PAI, the

commercial department processes new inquiries and contracts much faster, and accordingly

has more time to work with potential, new, and existing customers. The results of the

analysis of PAI opportunities and its role in shaping the future of business are useful

for ensuring its stable growth and success.