Impact of Social Media on Tourism Promotion: An Analytical Study on Uttarakhand

The utilisation of social media and other communication technologies contributes to the growth of the tourism business. Social media is the most potent internet medium, now an integral component of global social and economic life. Selwyn characterises "Social media" as a platform enabling people to communicate and engage with one another, to generate, modify, and disseminate novel textual, visual, and auditory information, as well as to classify, tag, and endorse pre-existing content. Social media has become the contemporary medium via which individuals interact with one another. Similar to other sectors, the tourism industry has significantly benefited from the internet, leading to the integral use of social media in the promotion and planning of tourism at national, state, regional and private levels. In contrast to other state administrations, Uttarakhand is utilising social media platforms such as Facebook, Instagram, and Twitter for tourism promotion. Social media has emerged as the pre-eminent avenue for promoting awareness in Uttarakhand tourism. This research paper examines the impact and importance of social media on tourism promotion and decision-making of tourists in Uttarakhand.