I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
Saifeddin Alimamy,J. Gnoth
2022 · DOI: 10.1016/j.chb.2021.107105
Computers in Human Behavior · 146 Citations