How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective
Mingli Zhang,Yafei Liu,Yu Wang,Luwei Zhao
2021 · DOI: 10.1016/j.chb.2021.107052
Computers in Human Behavior · 396 Citations