How social influence can undermine the wisdom of crowd effect
How social influence can undermine the wisdom of crowd effect
J. Lorenz,H. Rauhut,F. Schweitzer,D. Helbing
2011 · DOI: 10.1073/pnas.1008636108
Proceedings of the National Academy of Sciences of the United States of America · 954 Citations
TLDR
This work demonstrates by experimental evidence that even mild social influence can undermine the wisdom of crowd effect in simple estimation tasks.