How should firms orchestrate intrinsic and extrinsic motivational strategies for diverse value-creation outcomes: Synergy or trade-off effect?
How should firms orchestrate intrinsic and extrinsic motivational strategies for diverse value-creation outcomes: Synergy or trade-off effect?
Y. Wei
2024 · DOI: 10.1016/j.indmarman.2024.07.015
Industrial Marketing Management · 7 Citations