How perceived value drives the use of mobile financial services apps
How perceived value drives the use of mobile financial services apps
Heikki Karjaluoto,A. Shaikh,Hannu Saarijärvi,Saila Saraniemi
2019 · DOI: 10.1016/J.IJINFOMGT.2018.08.014
International Journal of Information Management · 286 Citations
TLDR
A series of hypotheses related to the antecedents of perceived value of MFSA use revealed that self-congruence and new product novelty are the principal drivers of perceived MFSA value, and banks’ investments in developing MFSAs result in improved relationships with customers and increased business.