How nutrition information influences online food sales
How nutrition information influences online food sales
Peng Zou,Jingwen Liu
2019 · DOI: 10.1007/s11747-019-00668-4
Journal of the Academy of Marketing Science · 36 Citations
TLDR
It is found that participants who look at nutrition information longer tend to choose foods with nutrition-fact labels, and that seller reputation can strengthen the impact of such information.