How does dialogic corporate social responsibility communication affect online brand advocacy? The role of other-regarding preferences
How does dialogic corporate social responsibility communication affect online brand advocacy? The role of other-regarding preferences
Kyongsik Sung,Chen-Wei (Willie) Tao,Seoki Lee
2025 · DOI: 10.1016/j.ijhm.2024.103950
International Journal of Hospitality Management · 4 Citations