How AUDI AG Established Big Data Analytics in Its Digital Transformation
How AUDI AG Established Big Data Analytics in Its Digital Transformation
Christian Dremel,M. Herterich,2 Authors,W. Brenner
2017 · DBLP: journals/misqe/DremelHWWB17
289 Citations
TLDR
Based on the three-stage evolution of big data analytics capabilities at AUDI, this work provides recommendations for how traditional manufacturing organizations can successfully introduce big data Analytics and master the related organizational transformations.