How Advocacy Nonprofits Interact With and Impact Business: Introducing a Strategic Confrontation and Collaboration Interaction Model (SCCIM)

This paper proposes a distinctive strategic model (Strategic Confrontational and Collaborative Interaction Model [SCCIM]) for nonprofit organizations acting within the business ecosystem. The SCCIM maps both confrontational and collaborative strategies and tactics, thus accommodating the extensive range of nonprofit interaction alternatives toward business. Whereas confrontational and collaborative methods are well researched in the nonprofit-political realm, a comprehensive overview of these nonprofit strategies in the economic sphere is currently lacking. This research builds on both the business management and social movement literature, extending existing approaches via case analysis with a nonprofit-centric perspective, leveraging stakeholder theory. The resulting encompassing model provides a theoretical framework that may generate alternative insights for further academic research in nonprofit–business interaction. In addition, the SCCIM may be leveraged as a tool for practitioners: first, to enhance nonprofits’ strategies and tactics toward business, and second, to optimize the impact of the chosen interactions.