Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovation
Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovation
Jimmy C. Huang,O. Henfridsson,Martin J. Liu,S. Newell
2017 · DOI: 10.25300/misq/2017/41.1.16
458 Citations
TLDR
This research studied WeCash, a Chinese digital venture, nearly doubling its user base monthly, and traces three contingent mechanisms underpinning rapid scaling: data-driven operation, instant release, and swift transformation.