Gratification-opportunities, Self-esteem, Loneliness in Determining Usage Preference of BBS and Blog among Mainland Teenagers

Results from a random sample of 301 teen-agers drew 3 factors of BBS (Bulletin Board System), that is, Sychroneity, Personalization, and Circulation; and 4 factors of blog gratification opportunities, namely, Multifunction, Stability, Circulation, and personalization, which marginally supports that those who show high in loneliness will tend to prefer using BBS and demonstrated that the heavy users of blog tend to be those who are low in self-esteem.