GeneyMAP: Designing GenAI-empowered User Journey Mapping Tool

Despite the growing integration of Generative AI (GenAI) in UX design, its role in facilitating Journey Map (JM) creation remains insufficiently explored. In this paper, we focus on the development process of GeneyMAP, a GenAI-empowered design tool that aims to streamline the JM creation process. Starting with a formative study, we identified eight essential functions necessary for common JM creation. These functions were further refined through a co-design session involving six UX design experts, who were all familiar with GenAI applications, focusing on effectively integrating GenAI to optimize these functions within the JM creation workflow. This collaboration led to the design of the functional prototype of GeneyMAP. This study delineates a replicable process for embedding GenAI in design tools, offering insights into its effective integration into the JM creation process.