From Omnichannel Retailing to "Diachronic Retailing": Blending Digital Technologies with Traditional Marketing Strategies and Practices
From Omnichannel Retailing to "Diachronic Retailing": Blending Digital Technologies with Traditional Marketing Strategies and Practices
Adam P. Vrechopoulos,Chris Lazaris
2 Citations
TLDR
The term "Diachronic Retailing" is introduced as an evolution of Omnichannel Retailing focusing on the intelligent blending of traditional and innovative Marketing practices and corresponding human skills, knowledge and expertise with both "traditional" and innovative digital applications.