From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study
From ideation to execution: Unleashing the power of generative AI in modern digital marketing and customer engagement- A systematic literature review and case study
S. Salih,Omayma Husain,4 Authors,Abdelwahed Motwakel
2025 · DOI: 10.1016/j.array.2025.100630
Array · 2 Citations