From e-commerce to social commerce: A close look at design features
From e-commerce to social commerce: A close look at design features
Zhao Huang,Morad Benyoucef
2013 · DOI: 10.1016/j.elerap.2012.12.003
Electronic Commerce Research and Applications · 1,103 Citations
TLDR
The findings indicate that, for any social commerce website, it is critical to achieve a minimum set of social commerce design features, which must cover all the layers of the proposed model, including the individual, conversation, community and commerce levels.