FORMATION OF STRATEGIC DIRECTIONS FOR THE USE OF ARTIFICIAL INTELLIGENCE IN THE ENTERPRISE TO ACHIEVE THE GOALS OF SUSTAINABLE DEVELOPMENT

Rapid artificial intelligence (AI) development opens new opportunities for enterprises to achieve sustainable development goals. This article summarizes the research results of applying AI to optimize production processes, reduce environmental impact, increase productivity, and strengthen social responsibility. The article aims to highlight the potential of AI for achieving enterprises' sustainable development goals and identify effective strategies for its application to increase economic efficiency, social responsibility, and environmental sustainability. A qualitative analysis of statistical data, official regulatory documents, books, and articles from accredited journals was used to achieve the goal. The obtained results showed that AI could be used to analyze production processes and forecast the demand for raw materials, optimize supply chains and reduce energy consumption, identify potential sustainability risks and develop strategies to prevent them, identify defects in production and control product quality in real-time, create personalized services and products for customers. The study highlights the importance of AI's ethical and safe use to ensure its positive impact on society and the environment. The practical value of the article lies in the systematic review of studies on the effects of AI on the sustainable development of enterprises. The obtained results can be used to improve production processes, increase enterprises' competitiveness, and promote sustainable development.