Feminist satire and redefinition in the digital age

Man Who Has It All is the online persona behind a satirical Facebook page that offers a look into a world where gender roles have been reversed and men are constantly bombarded with the same kinds of condescending and sexist ideas women face in real life. This presentation describes and analyzes the strategies utilized by Man Who Has It All (and the community in his Facebook comments) to satirize patriarchal and misogynistic gender ideologies, identified in general as allusion, reversal, distillation, and collaboration. These strategies, taking advantage of the multimodal affordances of social media, operate on both a linguistic and paralinguistic level. My analysis focuses especially on the use of strategic reversal to bring the absurdity of deeply entrenched sexist attitudes to the level of conscious awareness, and on the role of language in reproducing gender ideologies.