FEATURES OF ADVERTISING ACTIVITIES IN HOSPITALITY ENTERPRISES: POSSIBILITIES OF DIGITAL MARKETING

The relevance of the research topic is due to the fact that the success of advertising detail directly affects the profitability of the company. Advertising for hospitality businesses is vital to maintaining and improving a hotel’s market position. Advertising is a strategic activity, seen more recently as an investment in a product or brand. To be heard, advertising must be relevant, accurate and reliable. The Internet is undoubtedly invading our lives. A new obligatory attribute of the hotel is convenient access to the Internet on its territory. In terms of marketing budgets, this means that the Internet is currently the main source of customers. Even in a falling market, online advertising is growing. Currently, this is the only mechanism that can ensure the arrival of a guest. By following the latest marketing trends, you can plan your next year’s success using the most innovative advertising channels. The article discusses the possibilities of digital marketing.