Factors Influencing the Adoption of Big Data Technology in Financial Management: A Case Study of Aiyoupin E-commerce Company in Chongqing Municipality, China

: This study examines key factors affecting big data technology adoption in financial management through a case study of Chongqing Aiyouping E-commerce. Findings reveal multi-level influences: Technically, challenges include technology complexity and analytical skill requirements; Organizationally, management support, culture, and employee skills prove crucial; Environmentally, policy changes, competition, and customer demands significantly impact adoption. Aiyouping succeeded through tech infrastructure development, talent cultivation, cultural optimization, and policy adaptation, enhancing financial decision-making and risk management. However, persistent challenges include data security, update costs, and talent shortages. The research provides practical insights and theoretical support for big data implementation in financial management.