Factors Influencing Online Shopping Behavior of Working Women for Apparel and Accessories in Thiruvallur Town

Online shopping has become an integral part of modern life, offering convenience and a wide range of choices to consumers. This study focuses on the online shopping behavior of working women in Thiruvallur Town, analyzing 176 responses collected through a survey. The research aims to identify the determinants of online shopping behavior, particularly for apparel and accessories. The study employs statistical tools to analyze the data and draws conclusions regarding the factors influencing the shopping preferences of working women in the region. Key factors such as convenience, product variety, and social influence are explored to gain insights into the changing dynamics of shopping patterns in this segment.