Factors Affecting Online Advertisement Effectiveness

Digitalization has conquered each and every sector with a fast phase. World has become a global village. Ecommerce has become very common and easy. This paper begins with brief outlines of the growth of e-commerce. Online advertisements have become very common and companies are it to promote their company and product. This paper explores the factors affecting online advertisements effective. Data is collected through online as well as offline. Sample size of 423 was contacted for this paper. Exploratory factor analysis and demographic analysis was carried out to analyze the collected data.