Exploring Consumer Sharing and Brand Advocacy in Computer-Generated Imagery (CGI) Video Advertising: A Cross-Cultural Study of Vietnam and Australia
Exploring Consumer Sharing and Brand Advocacy in Computer-Generated Imagery (CGI) Video Advertising: A Cross-Cultural Study of Vietnam and Australia
Long Hoang Le,Thong Minh Phan,3 Authors,Nguyen Nhu Y. Tran
2026 · DOI: 10.1080/08961530.2025.2556403
1 Citations