Examining the impact mechanism of social psychological motivations on individuals' continuance intention of MOOCs: The moderating effect of gender
Examining the impact mechanism of social psychological motivations on individuals' continuance intention of MOOCs: The moderating effect of gender
Zhen Shao
2017 · DOI: 10.1108/IntR-11-2016-0335
Internet Research · 86 Citations
TLDR
The empirical results suggest that self-efficacy, self-enjoyment,self-development and social norm are positively associated with individuals’ continuance intention of MOOCs, while management commitment in the university has little influence onContinance intention.