Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions

Purpose: Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions” is to investigate and analyze the ethical considerations surrounding the utilization of consumer data for targeted advertising in the digital marketing landscape. Design/Methodology/Approach: This approach combines both qualitative and quantitative methods to provide a holistic understanding of consumer perspectives and attitudes. Findings: The research “Examining the Ethical Implications of Data Privacy and Targeted Advertising in Digital Marketing: Consumer Perceptions” reveals consumer concerns regarding data privacy and targeted advertising in digital marketing. Participants are apprehensive about personal information use, emphasizing the trade-off between personalization and privacy. Conclusion: This study highlights the intricate relationship between data privacy, targeted advertising, and consumer perceptions in digital marketing. Ethical transparency and trust are pivotal considerations for responsible marketing practices. Practical Implications and Contribution to Literature: This research offers practical insights for marketers to balance data privacy and targeted advertising ethically. It contributes to theliterature by addressing consumer perceptions, guiding responsible digital marketing strategies.